In January 1923 Asahi Shinbun sponsored the beginning of a once-a-week regular postal flight between
Tokyo and . To accomplish this the newspaper received a fund from the Communications Ministry and purchased from the Army six Nakajima Type 5 Biplanes. They also received from Ito Hikoki the one Ito Emi 29 Taihoku-go Passenger Transport and the one Shirato 25 Kuma-go Racing Aeroplane which had a fatal accident a month later. The connection started with eight aircraft, three pilots from Ito Hikoki and four from Shirato Hikoki. Every Wednesday one aircraft took off from Tokyo, one from Osaka and met at Mikatagahara airfield in Hamamatsu, Shizuoka Prefecture, where they exchanged mail cargo and returned to their bases. Osaka by a group called Tozai Teiki Kokukai (East-West Regular Air Transport Association)
This was the first time a Japanese newspaper purchased aircraft and all eight of them became the first in the Asahi fleet of more than 124.
Asahi Shinbun planes came to carry the newspaper logo, still in use today, most often under the wings but also occasionally on the fuselage sides. It should be stressed that this is a newspaper logo, not a military marking and should not be used as such even on what-if models where the marking is placed freely because it looks cool.
Top: Nakajima AN-1, J-BBHA, became the 112 aircraft in the newspaper fleet. Bottom: Kawasaki A-6, J-BBFA, became the 111 plane in the fleet. Very often Asahi newspaper aircraft carried Hinomaru on the top surfaces of the wings.
Rival newspaper Mainichi Shinbun purchased their first aircraft, a SPAD Herbemont 20C2 two-seat fighter J-TONT and a Sopwith 3 Pup J-TALO, in 1924 but in July of the same year the SPAD was damaged in Yoyogi Military Ground of Tokyo. The newspaper fleet eventually came to consist of more than 103 aircraft.
In the beginning the newspaper logo was usually carried on the tail and under the wings with a Hinomaru on top but gradually it was applied only on the tail with Hinomaru on the top and bottom of the wings.
Top: Nieuport 24C, J-BAFC, was the 12th aircraft in the newspaper fleet. Note the blue fuselage. Bottom: Ryan NYP-2, J-BACC, became the 11th plane in the fleet.
Another lesser known local newspaper, Kochi Shinbun (here) established in 1904, also created a small fleet of about five very camera-shy aircraft. The only known photo is of J-BCOH, an Aichi Type 2 two-seat Reconnaissance Seaplane (license built Heinkel HD-25) with the very striking newspaper logo applied under the wings.
P.S. The Japanese word for "newspaper" - 新聞 could be transliterated in Latin as "shiNbun" following the hiragana way of writing しんぶん or "shiMbun" following the way it is pronounced. Both ways are widely used in Japan with other words with the same sound and therefore should be considered correct.