Wednesday 8 August 2012

Vintage ad - Heinkel He116A

A romantically nostalgic vintage (May 1940) ad for a medication that is still around, offers us a glimpse of one of the two Heinkel He116A, registration J-BAKD, that were obtained for the "Aerial Silk Road".
The "poem", though, may sound a little dorky by today's standards.

"Digestive medicine WAKAMOTO"

"Spread your wings"
Fly, fly
Blue sky, white clouds, green wind
Full of energy, no obstacles, healthy wings
Pierce (the sky), effectively, tablets Wakamoto
Hopeful, improving your health, the only way
When your digestion is unwell, increase the blood flow, disinfect
Young, young, with a rosy face, full of vitality
Endless sky, healthy body

Price: bottle for 25 days - 1yen 60sen
chronic digestion disorders
tubercular diseases
pregnant and nursing mothers
Physically weak infants and children
generally improving the health condition of the sickly
Main office: Tokyo, Shibakoen


D. Chouinard said...

I'm not so sure about the "green wind" part! Hopefully the medication would prevent that.... :)

The He-116 was an attractive aircraft.
Great old ad, too!


Arawasi said...

"Green wind" is the result of Hulk having too many Texas beans perhaps? Definitely lethal!

Actually the "green wind" in the poem is meant to be the feeling you have when you fly over a forest.

D. Chouinard said...

Very lethal! :)

Interesting how concepts and translations work out between Japanese and English. That's what makes it so fascinating.