Saturday 6 April 2013

Vintage ad & Kokenki

Nisshin Salad Oil
Japan is proud of the country's incredible progress
Koken-ki and Nisshin salad oil
Tokyo - Kyobashi Nisshin Seiyu Kabushiki Kaisha

The company, The Nisshin OilliO Group, Ltd., is still around and is the biggest producer of oil for domestic use. The ad, from a vintage publication, celebrated the record breaking flight of the Tokyo University/Gasuden "Koken-ki" on March 1938 in a rather...peculiar way. Not sure how the technical progress of Japan in aviation matters is related to salad oil. 

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